Exceptional

problem solver

Full-time digital design freelancer specializing in UI/UX solutions.
Driven by strategy, I deliver results that smoothly blend aesthetics with functionality.
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Recent projects

What I do

1
brand identity
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Web design
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Product design
As a passionate about solving problems, I thrive on creating meaningful and impactful user experiences. My work encompasses solutions that are not only visually appealing but also deeply user-centered.
More details about my work
If you think good design is expensive, you should look at the cost of bad design.
Ralf Speth, CEO, Jaguar

To whom I do it

“He became one of the best UX and CRO professionals I've ever known, with a great user understanding and a unique focus on the product.

He worked on the new UX initiatives that resulted in significant revenue/conversion growth and the launch for our MDM enterprise product.”
Ricardo Amaral
CEO at Optimal
"Guilherme is a very dedicated and proactive professional. He helped us in the redesign of the portal Um Diabético and in its maintenance. Always willing to help and put his knowledge into practice. A young guy full of desire to contribute to the company in the best way possible. Thank you for all your dedication. May our partnership be long-lasting."
Tom Bueno
CEO & Founder at TBContent
“Working with Guilherme Caiola means knowing that our theoretical ideas will come to life. He is a well-rounded professional, with strong skills in both programming and design.”
Maurílio Goeldner
Journalist and Creative Lead at Mais Comunic

How I do it

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Ideation

Brainstorm creative concepts, sketch ideas, and create mood boards. This collaborative process helps us refine our direction, ensuring we’re aligned and moving in the right way.
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Prototyping

Wireframes and interactive prototypes to visualize user experience. We gather feedback to iterate on designs, ensuring they align with your expectations and resonate with your audience.
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Discovery

Delve into your vision and goals through consultations and research, ensuring a tailored design approach that resonates with your target audience.
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Delivery

Present the final designs and necessary assets, providing documentation and support for a seamless handoff to developers or stakeholders.
My goal is to exceed your expectations and set the stage for success.

Let’s talk

Design & Business.

Let’s make impact.